When they started thinking about Secondsguru, our co-founders, Anuja Aggarwal and Lara Rath were professionals in the media and finance industries – and felt it was challenging to lead more eco-friendly lifestyles in Singapore. Simple questions like: Where to buy plastic-free groceries? What can or cannot go into recycle bins? What to do with all the books and clothes we no longer need? It was difficult to find the answers easily.


Deciding to address this matter, the duo set up Secondsguru in 2014 as a platform that tailors environmental sustainability solutions to spur individual action. Secondsguru creates impact by equipping people to embrace green living via

  • insights and practical content on Secondsguru.com,
  • learning and experiencing concepts in interactive workshops, and,
  • supporting the community and giving back through bespoke programs

anuja aggarwal lara rath Secondsguru founders

As the resident gurus on all things sustainable, Anuja and Lara have executed workshops and programs for corporations, government bodies and educational institutions in Singapore and the Asia Pacific region.


In addition, they consciously set aside time to support the community, having mentored teams at the Youth Action Challenge by the National Youth Council, judged hackathons such as Girls in Tech, mentored at the Women in Entrepreneurship Incubator, powered by SMU and Standard Chartered Bank, participated in panel discussions on myriad topics within the realm of environmental action, spoken at various forums in schools and Institutes of Higher Learning and much more.


Wondering how Secondsguru can help you?

  • If you think your workplace, colleagues or community can benefit from our talks/ workshops and experiential learning activities, read more about our corporate workshops, and write to us at admin@secondsguru.com.
  • If you want to get clued into the green landscape in Singapore, sign up for our newsletter or follow us on Facebook / Instagram for regular updates and inspiration.
  • If you want to reproduce content on our website, please refer to our Copyright page on what and how we are happy to share!

Secondsguru is a registered trademark of Sparkbox Pte Ltd, incorporated in Singapore. It is a registered Social Enterprise with raiSE.

  • Good day! I am Joan from Sponslist, a student-initiated startup aimed to connect sponsors and event organizers with ease. Simply register as an event organiser now and list your events on http://www.sponslist.com, so we can help you to find sponsors. At the same time you can use your event page as a proposal (use the shareable link) to give to sponsors when you are finding sponsors yourself! In the meantime, please spread the word to your friends who might also need our service and support us by liking our facebook page https://m.facebook.com/sponslist/
    Do let me know if you have any questions! (By the way, it’s free!)
    Thank you and have a good week ahead!

  • Dear Anuja & Lara,
    It was interesting to read about your work and experience the website of secondsguru. We are a four decade old organization based out of Kolkata, India. Our major focus area has been to promote small producers and handmade, designing for a cleaner lifestyle. A lot of our work includes upcycling or use of eco-friendly and green raw materials & processes. Would be interested to know, if we could collaborate.

    • Dear Sujata, Thanks for stopping by Secondsguru and your kind words! I’ve been browsing through Sasha’s website and it is great to see how you are collaborating with artisans in meaningful, beautiful ways. Would love to connect and explore collaboration ideas. Can you drop me an email at anuja@secondsguru.com?

  • Hello Lara!
    It was lovely to finally connect with you at EarthFest. Love your idea you were telling me about. I was wondering whether we could meet over coffee sometime to see how we can collaborate 🙂 Let me know.


Leave a Reply

Your email address will not be published. Required fields are marked *