We sat down for an inspiring conversation with Rae Amarullah, the co-founder of Purnama, an artisanal bags and accessories brand in Singapore. The business is a social enterprise, geared to make a meaningful and positive difference in the lives of women and children in Asia, by creating quality products that can be marketed to create livelihoods. We met her at her Haji Lane pop-up store, and as we surveyed the beautiful handicrafts on display, we …[Read more]
As part of our tribute to Fashion Revolution, Secondsguru caught up with Prama Bhardwaj, the founder of U.K. based ‘thinking’ fashion brand, Mantis World. She set up this award-winning clothing firm which sells sustainable and ethically produced garments for men, women, kids and babies nearly 17 years back. When she started out, she assumed ethical working conditions are a given in the fashion industry. Soon after she realised that the reality – particularly in fashion- was far removed. That …[Read more]
Both us co-founders of Secondsguru have embraced the practice of yoga for years now (14yrs between the two of us!). We still can’t claim to be all flexible and bendy, but what we can affirm is that we love yoga. The initial years saw us dressing in anything that looked good (studios these days have keen yogis dressed to kill!); but over time, our buying has changed, inching towards sustainable labels. They may cost more …[Read more]
‘Singapore’ and ‘Start-up’ – two words which are virtually synonymous with each other in Asia today. Why is it so? Well because Singapore offers a highly robust and largely unparallelled eco-system to a start-up setting wanting to set shop here. The start-up support system in Singapore starts right from infrastructure (mentor programs, entrepreneurial talk sessions, shared office spaces aplenty – just name it) to funding (incubators, inculators, crowdfunding platforms, VCs, angel investors and Govt grants where applicable) to a …[Read more]
