Brands, People,
Author

EcoBrands Purnama, a brand for sustainable accessories

rae amarullah co founder of purnama outreach

We sat down for an inspiring conversation with Rae Amarullah, the co-founder of Purnama,  an artisanal bags and accessories brand in Singapore. The business is a social enterprise, geared to make a meaningful and positive difference in the lives of women and children in Asia, by creating quality products that can be marketed to create livelihoods. We met her at her Haji Lane pop-up store, and as we surveyed the beautiful handicrafts on display, we …[Read more]

Handy Tips,
Author

Confessions of newbie conscious consumer Oops, I won’t do it again!

Then and Now: I have been guilty of using styrofoam glasses, cheap tablecovers that can't last and glitzy platic goodie bags in the past. Fast forward to nowadays - using cloth to create long-lasting and unique decor, plant-based disposables and paper straws.

Once upon a time, there was no Secondsguru… just two friends living their carefree lives in urban havens with nothing worse to manage than first-world problems. We – Lara and Anuja – weren’t zero waste then (and honestly, still struggling to reach that goal now!) and made some purchase decisions that leave us aghast now! The world of conscious consumption- where the mantra of “refusal” is most important, buying is minimised and purchases are thought …[Read more]

IKEAHack How to transform an old ottoman with a crochet weave

ikeahack alseda ottoman with knit

I have an Ikea ottoman which is essentially as old as my kids. It’s from the time right after my twins were born, when I was as energetic as a hibernating bear, and as grumpy too – primarily because I had given up on vital things essential to life – rest and coffee. My kids, bless their hearts, slept like babies – and I mean that literally, not in the clichéd way i.e. they woke …[Read more]

Handy Tips,
Author

How to declutter your closet A step-by-step guide

Secondsguru declutter closet poster

Essential disclaimer This article is aptly written by an erstwhile compulsive shopper. Yours truly. Since I’ve been there, done that and have the requisite experience, I was told by Anuja that I have to pen this piece! I am not complaining, as I managed to sort my own wardrobe in the process :-). Starting off Conduct a thorough analysis of the contents of your closet. As those of us who belong to the shopaholic tribe know- we …[Read more]